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MARKETING: PROJECTS AND WRITING SAMPLES

Pretty self-explanatory title - here's a list of prior writing and design samples I've worked on (primarily in the financial services industry).

Marketing: Skills

MY PROJECTS

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WEBSITE REDESIGN

Prior to joining the company, Northstar Commercial Partners had previously hosted its site on Squarespace. After engaging a third party, I was the lead in helping with the content and UX/UI recommendations, along with project management on Northstar's side. The three month project was incredibly smooth and lead to an enormous boost in site traffic and user engagement, along with a drop in bounce rate.

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INVESTOR RELATIONS UPDATE

Given the updated company website, it was imperative to have improved materials for investor relations. I was tasked with updating our investor-facing quarterly reports on our assets, along with vastly improving our company's brochure for HNW and institutional investors.

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INVESTOR BROCHURE

Much like our quarterly updates, the company needed to revamp its investor relations brochure for potential investors. This required a balance between focusing on B2C (mainly high net-worth investors), and B2B (specifically institutional grade investors).

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INVESTOR SUMMARY

I consulted for a cryptocurrency firm to help elevate the company's brand. They were in need of a single-page pitch deck to make the overview digestible for potential investors. 

Marketing: Projects

WRITING SAMPLES

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NORTHSTAR BLOG EXAMPLE

The Northstar blog was integral to help keep the company top-of-mind with our investors. Instead of trying to constantly sell to our prospects, we wanted to be more of a source of information.

NORTHSTAR NEWSLETTER

The Northstar newsletter helped establish a monthly correspondence with our investors and prospects in order to keep them updated on both our company as well as the commercial real estate industry in general.

PRESS RELEASES

I'm not a huge fan of press releases, as they are sort of a "mad libs" for company announcements - however under the right circumstances, they do provide value, and it's important to know how to write one.

Marketing: Projects

©2020 by Nick Pennebaker.

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